Snow Goer Editor Admits He’s Biased!!
June 24, 2010
As a magazine editor, sometimes it’s easy to get thin skinned about other people supposedly being thin skinned. I mean, when we conduct a comparison test and brand X falls in fourth place, we hear all the backtalk. “Those guys are biased.” “They don’t test them right.” “My machine never gets a fair shake.” Our initial knee-jerk, thin-skinned reaction (internally and emotionally)... [Read more]
What Off-Season? It’s Snow Goer time here!
June 17, 2010
It’s official: We’re on deadline! While the rest of you are thinking about boats, bikes, quads or the latest in high-end lawn mowing equipment, Managing Editor Andy Swanson, Associate Editor Tom Kaiser and I are toiling away in the office, thinking about sleds. Hard as it may be to believe, the first big deadline for the premiere issue of Snow Goer Magazine is June 21 –... [Read more]
IWA Kicks-Off 2010 Season
June 9, 2010
The International Watercross Association kicked off their 2010 race season June 6-7 in Moose Lake, MN. The Moose Lake Grand Prix debuted two new sponsors, new drivers and some of the fastest racing you’ll see on water. [Read more] Read More →
Snowmobiling’s Most Important Event: The Snowmobile Congress starts today
June 9, 2010
It’s often said that the National Football League (NFL) is a fabulous marketing machine, primarily because the league has found a way to be in the news and interesting for enthusiasts year-round, despite being a very seasonal sport. After the Super Bowl, fans look forward to free agency, the scouting combine, the draft, mini camps, a bit more free agency, then training camp. Fabulous. I’ve... [Read more]
It’s Summer: Time For Snowmobile Racing!
June 4, 2010
It’s summer here in the Upper Midwest – we’ve had our temps in the 90s, we’ve had our thunderstorms, the mosquitoes are in a full feeding frenzy whenever I step into the backyard. It can only mean one thing: It’s snowmobiling season. Snowmobile watercross mimics powder riding, kind of. Not regular snowmobiling season, of course, but watercross season, where crazy racers on often-times... [Read more]